The World Series is where it’s going down: MasterCard will present $4 Million Donation to Stand Up To Cancer during game one of the 2012 World Series and new advertising spots will highlight the organization while also thanking those consumers who played a role in raising the funds through its “Dine and Be Generous” campaign.
The program launched during the Major League Baseball All-Star Game that was held in July. Since then, MasterCard has paid a penny per contribution to SU2C when its cardholders spent $10 or more for a meal on their MasterCard. The program was good until $4 million had been raised, which was soon accomplished, but there was more to come from the credit card leader.
If you’re a MasterCard card holder, be looking for a spiffy ad thanking you during the 2012 National League series. In that ad, Red Sox pitcher, Jon Lester, who is also a cancer survivor along with nine year old Justin, who is also battling cancer, will be the stars of the commercial. Lester beat non Hodgkins lymphoma while young Justin is in his own battle against neuroblastoma. He hopes to be in remission soon, as well.
To acknowledge the millions of consumers who helped contribute to the donation MasterCard debuted a “Thank You” spot during the broadcast of the 2012 National League Division Series on FOX that features Red Sox pitcher and cancer survivor Jon Lester along with 9-year-old cancer patient Justin, who was recently featured in SU2C’s live telecast in September.
Lester, who beat non-Hodgkin lymphoma, donated his time to film the spot. Major League Baseball has been a proud supporter of Stand Up To Cancers since it was founded in 2008.
MasterCard is also encouraging all to contribute to the worthy cause. Just because the campaign has wrapped doesn’t mean the need has been met, explained a spokesperson for the credit card giant. Titled “Bat on the Ball,” the commercial incorporates pitcher and batter as its analogy to show how finding a cure is a group effort that includes the global community as a whole.
As the MasterCard spokesperson explains,
The characters in the spot are meant to illustrate that all involved in the movement to hasten an end to cancer – patients, their families, the support of major donors such as MasterCard and Major League Baseball, and importantly, those who choose to give in their everyday lives through opportunities like MasterCard’s Dine And Be Generous program – are heroes.
The commercial can also be found on YouTube ahead of its big debut. It’s a noble effort that hits at the heart of the MasterCard and SU2C combined commitment for finding a cure.
We continue to look for ways to engage our cardholders through their everyday actions and prove that when you’re fighting for a good cause every penny counts,
said MasterCard Group Executive of U.S. Market Development Craig Vosburg.
Dine and Be Generous is a great example of how we’re working to build programs that help our cardholders, issuers and merchant partners come together to stand up for a cause that is personal for so many of us. We are thankful to everyone who participated in this program and we look forward to extending our efforts into the upcoming holiday season.
He goes on to reveal startling statistics:
With one in two men and one in three women diagnosed in their lifetimes, this disease affects each and every one of us whether directly or indirectly.
The Stand Up To Cancer co-founder Sue Schwartz agreed,
We couldn’t carry out our mission to put an end to this horrible disease without the support we receive from consumers and collaborators like MasterCard. It’s a cause that unites us all.
The fact that October is breast cancer awareness month only adds more significance to the efforts of MasterCard and all those who played a role. MasterCard has contributed more than $9 million in its support for the Stand Up to Cancer campaign. The funds are used for research and early diagnosis efforts.
Finally, MasterCard will unveil an e-commerce extension of the program during the holiday shopping season, which will further bolster the efforts in finally finding a cure. There’s not been many details released ahead of the announcement, but it’s believed to be another concerned effort to raise as much money as possible. The credit card company said more details would be announced later this fall, likely in early November.
Don’t carry a MasterCard? Visit our page to explore the many MasterCard products designed for every consumer. And remember, you don’t have to wait for a new drive, each of us can make a difference on a daily basis. For more information about how you can get involved, visit www.standup2cancer.org/mastercard.
Do you participate in charitable efforts and if so, which causes are closest to your heart? Share your story with us.
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