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Discover Partners With DoSomething.org

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If there’s been anything good that’s come out of the recession of the past few years, it’s a swing towards financial education. These days, teachers in schools around the nation are looking for ways to incorporate some kind of education for their students regarding money, credit and finance. Now, Discover has partnered with DoSomething.org to help those educators meet their goals.

Last week, credit card company Discover announced a new partnership with DoSomething, a non-profit organization focusing on what matters to teens. This new new partnership has challenged teenagers around the nation to speak up and petition their schools to bring a more formal and structured educational effort into their classrooms. It’s an empowering effort that illustrates the democratic process at its finest.

Here’s how it works:

Parents, teachers and students can visit the DoSomething.org site. There, they will find a petition they can sign, print and bring to school (or email it). By sharing that petition and getting five more to sign up, those students are entered into a drawing. The prize? A $3,000 higher education scholarship.

Already, DoSomething.org has randomly awarded two $3,000 scholarships and it’s promised to award three more $3,000 scholarships and one $5,000 scholarship before the end of 2012. It’s really very exciting and gives teens not only a voice, but an opportunity to introduce financial education into their schools, thereby helping not only themselves, but their fellow classmates and future students as well.

Sallie Mae released a report that reveals almost 85% of high school students support more financial education in the classroom. Kathryn Beiser, VP of Discover Corporate Communications said,

As teens go back to school, our partnership with DoSomething.org is a great way to engage them and their schools in a cause that will give students an opportunity for a brighter financial future.

It’s both empowering and important. It truly makes a huge difference in not only the way our young people view the financial considerations in their lives, but it can also help put into place healthier decision making processes that will extend over every aspect of their lives.

This is a natural partner for Discover as it has already launched a 5 year, $10 million investment into its Pathway to Financial Success program. Through this program, Discover provides grants to high schools across the country that cover costs associated with implementing financial courses.

From training teachers to supplies, it’s powerful program that’s already pumped more than $1 million into financial education grants this year, with more coming. This commitment is important on many levels. If we’re to create a more stable economy, we must start by ensuring the next generation is better prepared to handle the uncertainties of both a national and global economy. Preparation starts now.

To be sure, this is a fast moving effort. Already there have been more than 37,000 students to sign the petition. DoSomething.org COO Aria Finger said in a presser,

They don’t want to wait for change; they’re young, passionate and ready to take action right now.

Not only that, but students are spreading the word via Facebook and Twitter. The campaign runs until the end of the year, so there’s plenty of time to gain even more momentum.

Students also are taking advantage of social media sites’ sharing power. More than 3,100 students have recommended the petition on Facebook and 1,000 have taken to Twitter to spread awareness. The petition campaign runs through the end of December.

Millions use any number of the Discover family products every day. It’s consistently ranked as a top player in consumer satisfaction. Per its website:

Discover Financial Services is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America’s cash rewards pioneer, and offers home loans, private student loans, personal loans, online savings accounts, certificates of deposit and money market accounts through its direct banking business. Its payment businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation’s leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories.

Created to bring out the best in teens around the world, DoSomething.org

harnesses that awesome energy and unleashes it on causes teens care about.

The organization seeks to bring out the “creative, active, wired… and frustrated” aspects of modern teens by launching a new campaign every year”. As the site says, a call to action is

always something that has a real impact and doesn’t require money, an adult or a car. With a goal of five million active members by 2015, DoSomething.org is one of the largest organizations in the U.S. for teens and social change.

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